BORN IN THE AFTERMATH OF THE RECESSION
Do more with less. That became our mantra when we founded Two Gents Digital in the aftershock of The Recession.
Advertising and marketing budgets were being slashed daily, so our two person company (cue the Rocky music) dug in and taught ourselves new skills, in order to take on all the aspects of a production. This allowed us to cover the various parts of a production with just Two Gents.
Half a decade later, our nimble, low-overhead approach still rings true. We start with two and scale our productions to our client’s budgets in order to best handle their needs in the modern content market.
THE EARLY DAYS
A RATHER PECULIAR APPROACH
IT STARTS WITH TWO
We are small. We are nimble. We are perfectionists. And we thrive on collaboration. Let’s talk about your opportunities, concept a strategy, review ideas, produce the project, film the project, edit the project, upload the project and be proud of what we accomplished.
Let’s eliminate overhead. Let’s avoid layers. Let’s ditch the egos. And, above all else, let’s get creative. Bloated agency models are going the way of the penny-farthing. No one has the time and money and patience for that anymore.
THE 80/20 PRINCIPLE
EMOTIONAL VS RATIONALE
If you haven’t figured it out yet, humans aren’t rational. Shocking… we know. In fact, data scientists found the exact percentage when making a purchasing decision: 80% Emotional, 20% Rational.
A majority of the time, human beings function on emotion, especially when it comes to buying. Because of this, emotion and tone is at the forefront of all of our films in order to create the most effective and engaging content for you and your company.
We are storytellers first and foremost. We enjoy an open collaborative relationship with our partners. When we make stuff, we roll up our sleeves and make it with our clients, not for them. Discipline, perspective, hardnosed grit, and laughter are our key ingredients to making something worth watching. We very much love what we do. And we hope you do too.